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Zimphysique
Brand Identity Design

Sportswear Brand

Challenge

Blending Heritage and Performance

Zimphysique aimed to make an impact in the global sportswear industry while staying true to its Zimbabwean roots. They needed a brand identity that could balance cultural pride with athletic performance and appeal to both local and international markets.

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Results

A Symbol of Strength and Origin

We designed a bold, performance-inspired identity that proudly incorporates the Zimbabwean Bird as a mark of heritage. The visual system reflects energy, strength, and authenticity—giving Zimphysique a recognizable identity that connects emotionally with athletes and fans worldwide.