Zimphysique
Brand Identity Design
Sportswear Brand
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Challenge
Blending Heritage and Performance
Zimphysique aimed to make an impact in the global sportswear industry while staying true to its Zimbabwean roots. They needed a brand identity that could balance cultural pride with athletic performance and appeal to both local and international markets.
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Results
A Symbol of Strength and Origin
We designed a bold, performance-inspired identity that proudly incorporates the Zimbabwean Bird as a mark of heritage. The visual system reflects energy, strength, and authenticity—giving Zimphysique a recognizable identity that connects emotionally with athletes and fans worldwide.